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The first step in developing a mystery shopping program requires
designing a system for evaluating the “service” or “experience” customers receive. This “system” represents an outline of the mystery shopping program and takes an in-depth look at the current standard of service.
The results will provide solutions:
Increase sales.
Improve customer satisfaction and loyalty.
Boost employee motivation and morale.
Elevate employee productivity and effectiveness.
In designing a system for the development of a mystery shopping program, we ask our clients to analyze and ask themselves the following questions as well as evaluate some additional areas of consideration:
What is our customer service strategy?
What can we do to exceed consumer expectations with our company?
How can we boost customer sales and service levels?
How can we enhance employee performance value?
Develop customer-based questions.
Collect individual and group data from customers.
Consider plan for employee acceptance of program.
Develop well-communicated recognition goals for employees.
Develop priority goals to achieve with program.
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