Successful companies recognize the importance of capturing a positive first impression by offering a well-presented product or service. The one aspect that companies must not lose sight of is the fact that no matter how attractive your product or service, without effective personnel, business can suffer.

Products, services and personnel work hand-in-hand. The most successful, effective companies continually work to ensure synchronicity. Infotel’s Retail Division develops programs to assist in measuring the quality of service delivered by front-line employees, as well as evaluate product knowledge and sales skills.

From personnel evaluations, comparison shopping to price tracking, Infotel’s integral retail programs elevate your customer service standards to a higher level. An Infotel mystery shopping program offers benefits in several areas:

Increased customer loyalty.
Customer feedback.
Improved cross selling.
Increased store revenues.
Better operational standards.

Infotel offers specialized and exclusive retail support programs:

EMPLOYEE EVALUATIONS
Provides in-depth factual analysis on customer service, sales skills and product knowledge.

Service performance.
Product knowledge.
Sales training effectiveness.
Selling skills.
Incentive programs.
Online shopping.
Video shopping.

MERCHANDISING TECHNIQUES
Reports on product availability, sizes, brands, styles, packaging quality and display techniques.

Comparison shopping.
Price tracking.
Product availability issues.
Advertising compliance.
Merchandise return handling.

CUSTOMER RESPONSE SERVICES
Provides an analysis of a customer’s personal experiences with products and services.

Intercept Surveys.
Follow-up Surveys.
Guest Comment Card Surveys.
Operational evaluations.
Focus groups.

TRAFFIC STUDIES
An effective way to evaluate the potential of new retail sites is through the use of foot traffic counts.

DISTRIBUTION SUPPORT SERVICES
Provides for the distribution of completed evaluations including tabulation and analysis directly to each store, district, regional managers or other key personnel.